:::Bruce GM Used and New Vehicles:::

HOME

Used Car Quick Search

ADVANCED SEARCH

Company Profile/History

Our Vision || Our Team

In 1941, a General Motors Dealership was started by Meb & Lloyd Armstrong in Middleton. In 1948, Bruce Motors Limited was formed by Carl Bruce. At this time it was a service station consisting of two service bays.

In 1950, a Parts Room office and two service bays were added. By 1960, a Medium & Heavy Duty Truck repair facility was added along with three additional car bays. Also in 1960, Bruce Motors purchased Armstrong Motors, the local Dodge Dealer at 259 Main Street which is currently the Esso Service Station and home of our Body Shop. By 1973, five more servicing bays were constructed. In 1974, a modern 4 car showroom was built.

In 1978, Roy Jones & Ken Clark purchased Bruce Motors renaming it Bruce Chevrolet Oldsmobile Limited. By 1983, the final house was removed at the corner of Main & King Street in order to increase the new car display area.

In 1990, a sub-dealer office was opened at 994 Central Avenue, in Greenwood. In 1994, Les Barker was appointed as General Manager of the company. On January 1st, 1996, Les Barker became the sole owner and President of the company. In addition, they were also awarded the franchise to the Pontiac Buick GMC Lines. In August, 1997, construction started on a new 'state of the art facility' at the Head Office at 394 Main Street, Middleton. This took six months to complete. With this complete, it made the facility an official Image 2000 Facility, which features a new 'state of the art showroom' and display area along with convenient Drive-Thru Service.

In January 2002, the Collision Center, located at 259 Main Street was renovated after 80 years, expanding the facility and made room for Enterprise Rent-A-Car. Customers and associates can relax in a hassle free environment and check out the vehicles on site.

Our Esso Service Station at 259 Main Street was also renovated to make way for a new Kwik Way convenience store which provides basic confectionary items for our customers.

In May 2002 Bruce Chevrolet Oldsmobile Limited parent companies amalgamated to form The Barker Group Limited, allowing the company to concentrate more on its' various different operations.